How to reference your mobile app in stores
Listing your mobile application in stores properly is a step that needs to be prepared a long time in advance. Application name, app icon, screenshots, etc. – every element is important and can be fine-tuned to increase the chances of your app being downloaded by users.
App Store Optimization (ASO) is the process of referencing your mobile app on the App Store or Google Play Store in the most optimum way possible. The process seeks to improve the visibility of a mobile app in either store, which showcase all the mobile apps in the market. Like search engine optimization for websites, it’s important to anticipate how your mobile app will rank in the app stores so that your potential customers can find it easily. And just like SEO techniques, ASO techniques are different from one platform to another.
First step: take care of the name and app icon of your mobile app
The more your presentation and branding is worked on and properly conceptualized upstream – including developing the right keywords and key phrases that will attract your future users – the more likely it is that your application will be downloaded. That’s why, before publishing your mobile app, you need to think about the following:
- The name of your mobile app
- The app icon
- The description
The name of your mobile application and its icon are the first visible items in search results that a user will see. As you know, the first impression is always the most important. The name you choose for your application should be:
Remember that in most industries, the competition is tough and you’ll need to work and think hard to stand out. This is why a beautiful icon is essential; it must catch the eye and arouse the interest of your users so that they want to open the presentation sheet that will allow them to download the application.
Most of the work lies in your ability to attract the user when your mobile app appears as they through all the others in the search results. If the user opens the description sheet for your application, they are just one tap away from downloading it – half the job is already done!
Additionally, if the user downloads your application, the icon will then be constantly visible in the menu of their phone.
Step two: work on the description of your mobile application
After entering the name and app icon of your application, it is now time to add the description of your app. Depending on the store (App Store or Google Play Store), the requested description may be shorter or longer.
Remember, just like you would in SEO work on the Google search engine, your mobile app description should contain the key words and phrases your users are going to search for. The integration of strategic keywords related to what your application offers is essential for your being be well-referenced in the stores.
Step three: a picture is better than a long speech
Put yourself in the shoes of the user who has landed on the presentation sheet of your mobile app. In most cases, it’s the screenshots of your app that are going to make the user want and be interested in downloading it. This is why the UI of your application must have been carefully designed to offer an ergonomic interface, and above all to make the user want to use it on their device.
To further increase the chances of your app being downloaded, we recommend investing in a promotional video. A growing number of users prefer to watch video rather than read text.