The Benefits of Voice Search for your Online Business
Smart speakers and voice assistants are already reshaping our everyday lives by providing hands-free assistance with anything from music selections to cooking timers. With voice-searching gradually becoming the new normal, the technology has huge potential for transforming the way consumers search for products and services online.
According to a report by MarketsandMarkets, in 2022, the speech and voice recognition market is valued at $9.4 billion and it is projected to reach $28.1 billion by 2027.
Are you considering the development of a voice-powered mobile application? Google reports that 27% of the online global population uses voice search on a mobile device.
In this article, the Vietnam offshore software development center Bocasay list the many benefits that voice search optimization can bring to your online business.
What is Voice Search?
By speaking instead of typing, voice search is basically a hands-free internet search. Voice-searching deploys the power of artificial intelligence and natural language processing in order to identify spoken phrases and provide results from a database. While a standard online search usually returns a lot of results – with the most relevant usually at the top of a page – a voice search will narrow down on all possible answers to your question and provide the most relevant. Considering how results from voice searching will be different from results of a typed search, online brands need to tweak their SEO strategies specifically for voice-search optimization.
How to optimize your website for Voice Search?
Just like with typed searches, if your website doesn’t load fast enough, then your company is out of the game. Optimizing for voice-searching requires first and foremost a fast and responsive website with content that can seamlessly flow across multiple platforms and different devices. Considering the necessary inclusion of attractive visual elements within your content, you should do anything you can to make your website faster.
Appropriate keywords for voice-searching are necessary so that your intended customers can find you. Understanding the differences between typed and voice search language is crucial for voice-search optimization. For example, note the difference between the typed ‘Gym near me’ vs. the voice searched ‘Alexa, what’s the closest gym?’ It is essential to use a conversational tone in both your content and your SEO strategy.
𝔻𝕖𝕧𝕖𝕝𝕠𝕡 𝕪𝕠𝕦𝕣 𝕔𝕦𝕤𝕥𝕠𝕞 𝕤𝕠𝕗𝕥𝕨𝕒𝕣𝕖 𝕨𝕚𝕥𝕙 𝕥𝕙𝕖 𝕍𝕚𝕖𝕥𝕟𝕒𝕞 𝕠𝕗𝕗𝕤𝕙𝕠𝕣𝕖 𝕤𝕠𝕗𝕥𝕨𝕒𝕣𝕖 𝕕𝕖𝕧𝕖𝕝𝕠𝕡𝕞𝕖𝕟𝕥 𝕔𝕖𝕟𝕥𝕖𝕣 𝔹𝕠𝕔𝕒𝕤𝕒𝕪! 𝕆𝕦𝕣 𝕥𝕖𝕒𝕞𝕤 𝕠𝕗 𝕥𝕒𝕝𝕖𝕟𝕥𝕖𝕕 𝕕𝕖𝕧𝕖𝕝𝕠𝕡𝕖𝕣𝕤 𝕒𝕣𝕖 𝕙𝕚𝕘𝕙𝕝𝕪 𝕢𝕦𝕒𝕝𝕚𝕗𝕚𝕖𝕕 𝕥𝕠 𝕞𝕖𝕖𝕥 𝕒𝕝𝕝 𝕪𝕠𝕦𝕣 𝕕𝕚𝕘𝕚𝕥𝕒𝕝 𝕔𝕙𝕒𝕝𝕝𝕖𝕟𝕘𝕖𝕤! ℂ𝕠𝕟𝕥𝕒𝕔𝕥 𝕦𝕤 𝕟𝕠𝕨 𝕥𝕠 𝕔𝕙𝕒𝕝𝕝𝕖𝕟𝕘𝕖 𝕦𝕤 💪
Another aspect of SEO optimization specifically for voice searching is the strategic use of long-tail keywords. By using long-tail keywords that provide client-specific details and easier rankings, your online business can stand out in voice search results. Remember, unlike typed searches, voice searches are often longer and more specific. For example, if you sell organic eggs – instead of using simply ‘organic eggs’ – it would be better to use free-range, sustainable and organic eggs’.
Your e-commerce website is more likely to pop-up in voice searches if you intentionally use ‘question terms’ within your content. This means that your content, based on your products and specific market, should always aim to provide answers to common why, who, what or where type of questions that your customers are likely to ask during voice searches. Do you sell free-range eggs? Then your website could include an answer to the question ‘Why are free-range, organic eggs better for your health?’
The growing popularity of voice search has increased the volume of local searches. Most consumers reveal a local purchase intent by using voice search in order to instantly identify products and services near their geographical location. This is why your e-commerce business could benefit from investing in local content that is easily discoverable online. Make sure your Google business listing is updated with the latest contact information.
Benefits of Voice Search in E-commerce
Cutting-edge user experience: Voice searching can provide a seamless and natural shopping experience. It helps your customers to basically avoid the tedious tasks of manually browsing for products and having to add them to virtual shopping carts.
Easy to use: Besides being an instant solution to locating products and services, voice search is easy to use because it can be performed without typing or looking at a screen. It is a hands-free problem-solving solution even when you are cooking or driving.
Fast results: Typed searches can return results in milliseconds but voice-searching is even faster! No need to think about how to type something, just speak clearly and see the results. According to Bing, voice searches are 3.7 times faster than typed searches.
Boosted Traffic: With voice search growing in popularity, if your company produces content with voice-search optimization as a top priority, it can benefit from increased website traffic that can ultimately transform into highly valuable customer conversions.
The Future of Voice Shopping 🚀
By integrating voice-enabled shopping into their marketing strategies and retail infrastructure, companies can basically connect with more customers and transition to a more automated version of e-commerce. In addition, voice recognition technology found in smart speakers is not just used for performing direct online purchases. It is also widely deployed for assistance with purchasing decisions such as price comparisons, as well as to search for useful product information. The growth potential is simply endless.