5 Big Digital Marketing Trends for 2021

IT News
Some familiar concepts are evolving and expanding, while new approaches are also emerging to serve the changing economy. While 2020 is now behind us, much of the disruption and many of the changes it brought to our lives are still firmly here – and in many cases won’t be going anywhere anytime soon. Nevertheless, despite the obvious negatives of the crisis, the dramatic shifts in lifestyles and consumption it has made necessary have also given rise to some very innovative new processes and product offerings – as well as marketing methods employed by companies to engage customers.

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How to design a quality e-commerce site?

IT News
Getting into e-commerce is possible for virtually "anyone". But doing it well and professionally is something that only a much smaller number of people have managed to achieve. Confidence, data security, proximity, customer service quality... How much do you want to make your customers’ lives easier? You need to give them the most comfortable browsing and shopping experience possible.

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Customer Data Platform: New Digital Marketing Tool

IT News
Gathering data on customer activity is only useful if you have a good way of managing it. As companies continue to strive for greater insights into their customers’ experiences and behavior, they have gone to great lengths to accumulate significant amounts of data on online user activity. However, the reality of consumers’ online behavior is that it is often fragmented and hard to codify into a coherent picture.

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4 Digital Transformation Challenges (And How to Overcome Them)

IT News
Companies seeking to adapt to the digital world can be held back by a range of factors – none of which are insurmountable. The idea that companies need to embrace digital if they are to survive and thrive in the current economy is now well-established. We’ve already discussed the idea of Digital Transformation, as well how the Covid-19 crisis has made it more important than ever.

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The 7 Ps – Game Storming: optimize your meetings

IT News
Take your meetings to the next level and boost their efficiency by preparing with the 7 Ps tool. Using the 7Ps to prep for your meetings has many benefits:
  • They boost collective intelligence.
  • Stimulate engagement.
  • Give fuel to the engines of agility.
  • Anchor responsibility.

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