5 successful secrets to develop your mobile app

How can you make your mobile application successfully? There are 5 secrets tips to develop your mobile application: focus on user experience, keep it simple, work with the Agile method, test it out and possess a great customer support.

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Chatbots: 4 reasons why I integrated in my strategy

A complete package which optimizes client relation

A chatbot is a facilitating solution for exchanging between the company and their customer, whether it is B2B or B2C. It's a 24/7 customer service with an availability rate of 99% for answering the queries. Chatbot will place the client/business conversation in an intimate and personalized relationship. Knowledge of user behaviors and attitudes is strengthened. It also represents a model of inclusion and user accessibility.

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Be visible on mobile, are you still part of the race?

The use of mobile is increasingly making an impact and revolutionizing the way we think about digital within companies. During the last three years, the use of mobile around the world has shot up. Even in 2016, 71% of Internet connections took place on desktops in France.

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Technological challenges of brand safety, fraud and digital visibility in 2018

2018 will be a decision-maker, in terms of the future for digital advertising. Ten years ago, issues regarding the transparency of online advertising were insignificant whereas today they are essential.

We observe and recognize the existence of artificial traffic, high statistics of unseen advertisements and legislation, which is gradually starting to take shape..

Brand safety represents the fight against fraud, in the world of online advertising. This concept refers to good practices, in order to protect the advertiser's brand:

• In order to avoid for the advertising banner to appear in surroundings which could harm its image, or which aren’t in keeping with the advertising message.

• To fight against invalid traffic which corresponds to false traffic and that aims to swell up the statistics.

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BizDevOps connect your developments with your user’s reality

What are the steps you need to follow, in order to connect your IT developments with the reality of user experiences? To maximize the potential of the DevOps concept, development teams and operation teams are required to collaborate closely not to mention, the organizational boundaries between functional silos and IT silos tend to dissipate.

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