WordPress

The most used SEO-optimized content management system in the world for your website and eCommerce shop.

What is WordPress ?

It is a free CMS software created in order to facilitate the creation of a website, while offering simple and intuitive administration optimized for natural referencing (SEO). One-fourth of the world’s websites use WordPress technology.

It is the most powerful tool in the domain of personal publishing. WordPress was designed to make online publishing experience as pleasant as possible. It uses PHP and MySQL technologies.

What is a CMS ?

A CMS (Content management system) - or (un système de gestion de contenu) in French - is a free software that allows easy website design and update.

This solution can be upgraded by the installation and development of customizable units. Our team is able to develop specific plugins according to your functional constraints.

We recommends WordPress for multiple reasons:

  • Free: a widely distributed Open Source technology that allows you to not be a prisoner of your developer.
  • Scalable: many functional extensions available to adapt the tool to your needs.
  • Simple: an ergonomics recognized to allow the greatest number to operate safely on their site.
  • Efficient: able to suite a simple blog like the biggest sites.

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How does WordPress work?

WordPress provides a simple and effective website management system.
These major assets lie in:

  • Easy update of any type of content using text editor (WYSIWYG) that leads to easy processing of content.
  • A back office very easy to use.
  • Simplified back office user rights management.
  • An almost inexhaustible source of graphic themes of very good quality.

Open source and flexibility

This tool is fully configurable and is easy to upgrade. Many updates are regularly made.

Large number of themes

A wide range of ready-to-use themes and styles are available. It is also possible to create your own themes and share them with the community of users and contributors.

User management is simplified

Natively, WordPress uses a rights management system that defines roles for different users of the back office. Thus it is possible to modify very easily the level of rights of the administrators.

An inexhaustible source of plugins

The extensions (plugins) are numerous. The plug-ins allow to complete the basic functionalities provided by the tool. The most used are among others:

    • Akismet: identifies unwanted comments and classifies them in a later spam section. It is installed by default, but you have to think about activating it.
    • Broken Link Checker: detects all broken links on the site.
    • Google XML Sitemap: Generates a site sitemap for Google to help Google categorize the site into search engines.
    • Yoast SEO: allows you to set the necessary tags for good SEO on Google: title, meta description etc.
    • ShortPixel Image Optimizer: speeds up the display time of pages.
    • MailChimp for WordPress: allows you to use the Mailchimp newsletter tool on your WordPress site.

Respect for web standards

Developments made with WordPress guarantee to have an optimized website for all types of screens: desktop, mobile, tablet. The site will be supported by many web browsers.

Google friendly

WordPress is a CMS that has been designed to be well positioned in Google’s search results within hours of going online thanks to the optimization of its structure: tags, URLs, links etc., the generation of clean URLs (permalinks), image optimization, meta tags and the YOAST SEO plugin.

The customizer – custom appearance

You can now change the appearance of your WordPress application and save your changes as a draft before publishing. Then you can distribute the new graphic suggestion to your employees and collect their opinions before putting it online.

More importantly, for one-time events, for example, you can schedule the exact date and time when you want your appearance changes to appear online.

All unpublished changes can be archived and accessible at any time.

Widgets

  • Gallery widget: You can add an image gallery in the sidebar or in the footer.
  • Text widget: short codes are interpreted automatically (no more line of code to be inserted in the theme) for setting up a contact form for example.
  • Video widget: it plays a wide variety of video platforms, hosting video from anywhere: YouTube, Vimeo, DailyMotion etc.

Another improvement, now the main menu of the site is kept when changing theme. Before it was necessary to reintegrate all the tabs of its menu, now the menu is saved.

Code editor

WordPress code editor has been greatly optimized.

It now displays syntax highlighting as in any code editor: SublimeText, Notepad ++, Komodo etc.

This boost makes it easier for developers to edit their WordPress theme.

On the same page as the code editor, appears a visual of the theme folders used which makes it easier to find and to go directly to another theme folder, without having to close the window.

Finally, each function developed, now has a link to documentation.

However, we advise you to use the WordPress code editor only to make slight changes. In fact, it is recommended and safer that you edit your code on your own editor to avoid any unpleasant surprises.

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By Cathy

Chief content officer

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