The Resurgence of Direct to Consumer businesses

IT News
Why is the Direct to Consumer (D2C) model coming back into fashion? The concept has indeed existed for a long time, at the manufacturer Dell for example. Some brands are proud to call themselves D2C, or even direct brands. These companies have a distribution model that directly serves the end consumer without going through intermediaries and/or points of sale, in areas where brands usually go through distribution channels.

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Behavioral Design: The Next Frontier of UX Development

IT News
As designers begin to combine insights from behavioral psychology with the vast computational power offered by Artificial Intelligence (AI), a new approach to UX design has surfaced: Behavioral Design. Behavioral Design, in simple terms, is a process of persuading people to engage in certain behaviors through intentional design techniques.

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Tips for preparing your remote Design Sprint

IT News
How can you be sure you’re designing the right thing before investing a lot of money to build it and then potentially realizing that the "thing" you’ve designed is irrelevant or inappropriate? The Design Sprint has been created to help these types of questions. How can we make safer product decisions? The Design Sprint is a game-changer.

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The keys to a successful Design Sprint

IT News
To get the most out of a Design Sprint, you need to focus on the right setup, preparation, and uptime – otherwise, you risk having an expensive Design Sprint session that doesn’t produce real results. Let’s summarize the essential aspects and success factors of a good Design Sprint.

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Google Design Sprint: A Beginner’s Guide

IT News
If you're involved in product management, you've probably heard of Design Thinking. We previously wrote an article on this topic, which you can find in our blog. Design Thinking is an iterative process whose main objective is to deeply understand users. By questioning the assumptions of what we think we know about a user, we can reapproach issues from new angles, in order to identify alternative strategies and solutions that may not be immediately apparent with our initial level of understanding.

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