How can you be sure you’re designing the right thing before investing a lot of money to build it and then potentially realizing that the "thing" you’ve designed is irrelevant or inappropriate?
The Design Sprint has been created to help these types of questions.
How can we make safer product decisions?
The Design Sprint is a game-changer.
To get the most out of a Design Sprint, you need to focus on the right setup, preparation, and uptime – otherwise, you risk having an expensive Design Sprint session that doesn’t produce real results.
Let’s summarize the essential aspects and success factors of a good Design Sprint.
If you're involved in product management, you've probably heard of Design Thinking. We previously wrote an article on this topic, which you can find in our blog.
Design Thinking is an iterative process whose main objective is to deeply understand users. By questioning the assumptions of what we think we know about a user, we can reapproach issues from new angles, in order to identify alternative strategies and solutions that may not be immediately apparent with our initial level of understanding.
Emotion and customer satisfaction are really hot topics for 2021. Companies are keener than ever to know the emotional positioning of their customers and identify the reasons they buy on the web. They also want to know what makes them loyal and the reasons that lead them to buy from the competition. Improving understanding of customers makes it possible to better meet their expectations and requirements.
Businesses around the world are finding new and exciting ways to reach their customers.
While the last year has been a difficult one for many, the disruption that defined it has sparked a profound acceleration and evolution in the way people shop online.
Although e-commerce has already been around for over two decades, it’s only in the last few years that we’ve begun to see it move beyond the standard website format to become a multi-platform ecosystem. This shift has provided marketers with plenty of opportunities to get creative.
As technology and user expectations continue their relentless evolution, so too does the bridge between them.
If 2020 taught us one thing, it would be that digital technology is not just an important tool – it is what much of our world is built on, and relies on in order to function.
We explore the planet’s most technologically advanced centers and what makes them so smart.
While the concept of the Smart City has been the subject of a lot of hype over the last few years, there are a number of metropolises around the world that do in fact deserve the title.
Digitizing operations and services is still a major challenge for companies: here’s how to get it right this year.
Digital Transformation is a wide concept that refers to a range of different ideas, processes and approaches to using digital technologies to improve and optimize functionalities. It’s a concept that has been adopted and pursued in many different areas, from governments and public services to businesses and individuals.
As brick-and-mortar businesses go digital, they’ll be rewarded for listening to their customers and keeping things personal.
As we approach the 1-year mark of the onset of the Covid-19 crisis – which still appears very far from being over – one thing has become undeniably clear: having a strong digital presence is no longer just an option for most retailers – it’s a necessity.
Some familiar concepts are evolving and expanding, while new approaches are also emerging to serve the changing economy.
While 2020 is now behind us, much of the disruption and many of the changes it brought to our lives are still firmly here – and in many cases won’t be going anywhere anytime soon.
Nevertheless, despite the obvious negatives of the crisis, the dramatic shifts in lifestyles and consumption it has made necessary have also given rise to some very innovative new processes and product offerings – as well as marketing methods employed by companies to engage customers.