Getting into e-commerce is possible for virtually "anyone". But doing it well and professionally is something that only a much smaller number of people have managed to achieve. Confidence, data security, proximity, customer service quality... How much do you want to make your customers’ lives easier? You need to give them the most comfortable browsing and shopping experience possible.
Gathering data on customer activity is only useful if you have a good way of managing it.
As companies continue to strive for greater insights into their customers’ experiences and behavior, they have gone to great lengths to accumulate significant amounts of data on online user activity.
However, the reality of consumers’ online behavior is that it is often fragmented and hard to codify into a coherent picture.
Companies seeking to adapt to the digital world can be held back by a range of factors – none of which are insurmountable.
The idea that companies need to embrace digital if they are to survive and thrive in the current economy is now well-established.
We’ve already discussed the idea of Digital Transformation, as well how the Covid-19 crisis has made it more important than ever.
Take your meetings to the next level and boost their efficiency by preparing with the 7 Ps tool.
Using the 7Ps to prep for your meetings has many benefits:
Improved customer service, more seamless sales, returns and deliveries... What are some of the strategies e-commerce sites set to pursue in the new year? The online shopping behavior observed during this year’s lockdown periods provide strategic insights for executing successful online sales in 2021.
What is Lean? Several definitions of the concept coexist. The first thing to keep in mind is that the ultimate goal of Lean is to build over the long term. Lean was born in the industrial sector, at Japanese car giant Toyota. The concept was then formalized in the United States in the 1990s, and today has effectively been applied to all industries.
The e-commerce sector has been boosted by the health crisis. E-merchants need to adapt their delivery models and think in the long-term in order to to retain new e-consumers that they have gained as a result of the new – and probably temporary – situation.
As the Internet of Things and the data it provides has expanded, companies need to find new ways to understand and use it.
The idea that companies use data collected from consumers is far from new.
What was once an activity restricted to physical surveys and in-person focus groups is now a vast, largely automated ecosystem of analytical processes that track, gather and attempt to interpret the huge amounts of data we generate through our activity on and with the internet.
As the COVID-19 crisis continues to disrupt traditional markets, imaginative ways of engaging customers are essential.
The Internet has dramatically changed the way human society interacts and operates, and this is perhaps no truer than in the realm of commerce, trade and retail.
The idea that businesses need to offer more than just products to customers has been around for a long time. Indeed, it could be argued that the birth of advertising in the 1920s was based on an idea of selling ideas rather than products.
Discover our four tips for ensuring you don’t fall behind when it comes to secure use of your smartphone.
Smartphones are the new El Dorado for hackers. Cyber-attacks – whether on our computers or our mobile devices - have become commonplace, due to the large amounts of sensitive data that we store on them. In consequence, failing to update your OS and mobile applications represents a real danger to the security of our personal data.