Improved customer service, more seamless sales, returns and deliveries... What are some of the strategies e-commerce sites set to pursue in the new year? The online shopping behavior observed during this year’s lockdown periods provide strategic insights for executing successful online sales in 2021.
What is Lean? Several definitions of the concept coexist. The first thing to keep in mind is that the ultimate goal of Lean is to build over the long term. Lean was born in the industrial sector, at Japanese car giant Toyota. The concept was then formalized in the United States in the 1990s, and today has effectively been applied to all industries.
The e-commerce sector has been boosted by the health crisis. E-merchants need to adapt their delivery models and think in the long-term in order to to retain new e-consumers that they have gained as a result of the new – and probably temporary – situation.
As the Internet of Things and the data it provides has expanded, companies need to find new ways to understand and use it.
The idea that companies use data collected from consumers is far from new.
What was once an activity restricted to physical surveys and in-person focus groups is now a vast, largely automated ecosystem of analytical processes that track, gather and attempt to interpret the huge amounts of data we generate through our activity on and with the internet.
As the COVID-19 crisis continues to disrupt traditional markets, imaginative ways of engaging customers are essential.
The Internet has dramatically changed the way human society interacts and operates, and this is perhaps no truer than in the realm of commerce, trade and retail.
The idea that businesses need to offer more than just products to customers has been around for a long time. Indeed, it could be argued that the birth of advertising in the 1920s was based on an idea of selling ideas rather than products.
Discover our four tips for ensuring you don’t fall behind when it comes to secure use of your smartphone.
Smartphones are the new El Dorado for hackers. Cyber-attacks – whether on our computers or our mobile devices - have become commonplace, due to the large amounts of sensitive data that we store on them. In consequence, failing to update your OS and mobile applications represents a real danger to the security of our personal data.
When should a developer team test its productions? Read on to find out when – and under what conditions – developers should test the work they’ve completed in a development sprint.
As part of an agile method and more particularly the Scrum method, when is it most appropriate to perform functional testing of the application that’s being developed?
Writing functional tests is not a task that can be improvised on the fly. The step is crucial: it will let you know if your application covers all the requirements expected by end users.
As User Experience becomes a key element in search analytics, a new approach to web and content design is necessary.
Chances are, you’ve already heard of Search Engine Optimization (SEO). The buzzword has been around for well over a decade, growing from a relatively simple system of adding keywords into webpages, to a complex science of creating content that will be ranked well by Google’s ever-evolving search algorithms.
As businesses increasingly move to digital, a new, functional approach to design is becoming necessary.
The history of customer-focused digital design has for many years been mostly associated with the field of aesthetics and marketing