News about IT development and offshore development

As designers begin to combine insights from behavioral psychology with the vast computational power offered by Artificial Intelligence (AI), a new approach to UX design has surfaced: Behavioral Design. Behavioral Design, in simple terms, is a process of persuading people to engage in certain behaviors through intentional design techniques.

How can you be sure you’re designing the right thing before investing a lot of money to build it and then potentially realizing that the "thing" you’ve designed is irrelevant or inappropriate? The Design Sprint has been created to help these types of questions. How can we make safer product decisions? The Design Sprint is a game-changer.

As the next generation mobile technology begins to roll out, companies will be well-advised to be prepared for change. 5G is definitely a game-changer. Since the technology was first unveiled in 2017, governments and industries have been busy trying to understand what its implications will be for a very wide range of different areas: from national security and industrial production to digital communication and the evolution of AI-powered technology.

To get the most out of a Design Sprint, you need to focus on the right setup, preparation, and uptime – otherwise, you risk having an expensive Design Sprint session that doesn’t produce real results. Let’s summarize the essential aspects and success factors of a good Design Sprint.

If you're involved in product management, you've probably heard of Design Thinking. We previously wrote an article on this topic, which you can find in our blog. Design Thinking is an iterative process whose main objective is to deeply understand users. By questioning the assumptions of what we think we know about a user, we can reapproach issues from new angles, in order to identify alternative strategies and solutions that may not be immediately apparent with our initial level of understanding.