Voice commerce, the voice that commands
Voice commerce is a technology based on artificial intelligence that helps you make purchases only by using your voice and a smart device such as a cell phone or a smart speaker.
As digital shoppers, we’re already familiar with mobile commerce, which allows you to buy any product in minutes with your fingertips. But online shopping has never been easier or more convenient than with the advent of voice commerce.
What is voice commerce?
Along with various e-commerce trends that have emerged in recent years, the time has come for voice commerce.
This trend has become popular mainly because conversational commerce is the most convenient, fastest and easiest to use of all the shopping modes. Conversational commerce is the process of interacting with a brand or purchasing a product or service via non-traditional channels, such as:
- Voice assistants
- Text messages
- Online chat
- Social networks
It requires no skills, no knowledge of modern technology, or even the use of your hands! Indeed, when you want to buy something with voice commerce, you just have to speak to activate a command and it’s done.
What is voice search?
Voice search, allows the user to use a voice command to perform a search on the Internet, on a website or within an application. The use is quite simple: at the beginning, you had to press the “microphone” button, speak and consult the results of the search. This was a good idea for those who had trouble writing something, but it still required your action to start the speech recognition. Things then evolved into voice activated actions like searching, creating shopping lists, reminding people of events, etc.
Ok Google, what about voice control?
Voice control is a digital assistant that uses voice recognition, language processing algorithms and text-to-speech, in order to listen to specific voice commands and return relevant information or perform specific functions at the user’s request.
It is an interface that allows the user to operate a digital device hands-free. Voice control does not require an internet connection to operate. Communication is one-way (person to device) and all processing is done locally.
Voice control is an assistive technology built into most mobile operating systems. In general, this feature is not enabled by default. The user can find it in the settings and activate it.
This technology can perform many tasks and it is designed to work with Siri, Alexa, Google Assistant and Cortana.
Alexa, how to use voice technology to buy products?
It is the combination of voice search and voice assistant. Today, the action of buying is done directly by voice. No more walking around, searching the internet, manually “scrolling” until you find what you are looking for. With voice command, you can do it in seconds without even touching your device.
In the future, you won’t have to write down the products you’re interested in until you have more time to search for them. Instead, you’ll be able to ask for all the information you need via voice command, select an offer, and get started. If you want to gather more information on your own, that’s not a problem either: the assistant will simply add the item with the necessary details to a watch list. This saves you time and reduces the risk of the company forgetting their product.
Whether it’s Apple’s Siri, Google Assistant, or Amazon’s Alexa, simply choose a command to call the assistant and start shopping.
🌎 𝔼𝕩𝕡𝕖𝕣𝕥𝕤 𝕚𝕟 𝕒𝕘𝕚𝕝𝕖 𝕤𝕠𝕗𝕥𝕨𝕒𝕣𝕖 𝕕𝕖𝕧𝕖𝕝𝕠𝕡𝕞𝕖𝕟𝕥 𝕤𝕚𝕟𝕔𝕖 𝟚𝟘𝟙𝟛, 𝕨𝕖 𝕤𝕦𝕡𝕡𝕠𝕣𝕥 𝕔𝕠𝕞𝕡𝕒𝕟𝕚𝕖𝕤 𝕒𝕟𝕕 𝕤𝕠𝕗𝕥𝕨𝕒𝕣𝕖 𝕡𝕦𝕓𝕝𝕚𝕤𝕙𝕖𝕣𝕤. ℂ𝕠𝕟𝕥𝕒𝕔𝕥 𝕦𝕤 𝕗𝕠𝕣 𝕞𝕠𝕣𝕖 𝕚𝕟𝕗𝕠𝕣𝕞𝕒𝕥𝕚𝕠𝕟!
Why is voice commerce so important?
Talking is easier and faster than writing. As a result, buying by voice can take less than a minute. It is currently the fastest way to shop. But the benefits don’t stop there. In a society where everything is moving faster, and where multitasking is becoming as commonplace as reading or writing, voice commerce is becoming increasingly popular because:
- It’s easy: as we’ve already mentioned, you just need to talk to your device! That’s it.
- It’s a personalized experience: every customer wants their requests to be heard. A benefit of voice commerce is that voice search allows a business to track users’ personalized choices to improve their future shopping experience.
- Retain and engage: retaining customers can be difficult for any business. With so much exposure to the latest trends in e-commerce, the same can be done by using the best trends in customer engagement. Voice commerce can be enhanced to ensure customer engagement by introducing an automated chatbot, tech support and/or reliable customer support.
- Time saving: everyone demands to have everything right away and to wait for as little as possible. E-commerce had already given the customer the possibility to save time by avoiding any movement for purchases. Today with voice commerce, even more time can be saved for the customer, who will not need to perform any physical action, only to verbalize his need.
The race against time is surely the greatest challenge of the 21st century. Most of the technologies are developed with the aim of saving time for consumers. The growing popularity of voice commerce is based on this race against time, and it is therefore not surprising to see companies adopting it and consequently multiplying their sales. It is an ideal source of revenue generation from a new channel.