7 Ways Infographics Can Benefit Your Online Business

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With more and more online businesses striving to evolve their digital marketing strategies for the future, communicating effectively with visually-pleasing infographics has been a game-changer for companies and their clients around the world.

By using infographics, you can essentially bring boring data to life with colors and images. Online business is basically the business of attention-grabbing. It’s all about fusing factual data with eye-catching visuals that communicate your online brand’s message. 

Your offshore outsourcing company Bocasay shares with you in this article 7 ways to use infographics to develop your online business. 

Discover the power of infographics with your offshore outsourcing company Bocasay ©GettyImages
Discover the power of infographics with your offshore outsourcing company Bocasay ©GettyImages

What are Infographics?

Infographics are visual representations of data, combining numbers and graphics in order to communicate information and knowledge as quickly and as clearly as possible. They significantly optimize information cognition by using cutting-edge graphic elements that allow viewers to see complex patterns and trends more easily. These days, you can find infographics almost anywhere, from news journalism all the way to marketing content strategies for businesses, awareness campaigns and online training courses.  

Do it yourself or outsource it, the choice is yours! But as an offshore outsourcing company, we advise you to delegate the tasks that you do not master, to be able to take all the benefits and avoid the flop.

Types of Infographics

Whether you are looking to make your marketing content more engaging, or you are a manager looking to communicate more effectively with your teams, infographics are impressive visual tools

Here are the most common types of infographics:

Statistical Infographics: Ideal for visualizing survey results, presenting data from multiple sources, or for backing up an argument with relevant data. 

Informational Infographics: Used for presenting overview perspectives, or to present new and highly specialized concepts and ideas.

Timeline Infographics: The best way to visualize the history of anything, by highlighting key dates and providing an overview of events. 

Process Infographics: Developed for providing a summary or overview of steps in process, simplifying and clarifying each separate step. 

Geographic Infographics: The perfect solution for visualizing location-based data, as well as demographic data across a geographic region. 

Comparison Infographics: Having trouble comparing multiple options? A comparison infographic can provide a reliable solution. 

Hierarchical Infographics: Based on assigning predetermined hierarchical value, hierarchical infographics can organize information according to key parameters. 

List Infographics: The easiest way to share lists of tips, bullet points, resources, as well as company rules and regulations.

Resume Infographics: Use a smart infographic resume in order to make yourself stand out in a highly competitive job market. 

𝔸𝕣𝕖 𝕪𝕠𝕦 𝕒𝕗𝕣𝕒𝕚𝕕 𝕠𝕗 𝕠𝕦𝕥𝕤𝕠𝕦𝕣𝕔𝕚𝕟𝕘? 𝕐𝕠𝕦 𝕥𝕙𝕚𝕟𝕜 𝕪𝕠𝕦 𝕔𝕒𝕟’𝕥 𝕔𝕠𝕟𝕥𝕣𝕠𝕝 𝕪𝕠𝕦𝕣 𝕡𝕣𝕠𝕛𝕖𝕔𝕥? 𝕆𝕟 𝕥𝕙𝕖 𝕔𝕠𝕟𝕥𝕣𝕒𝕣𝕪, 𝕪𝕠𝕦 𝕒𝕣𝕖 𝕒𝕗𝕣𝕒𝕚𝕕 𝕠𝕗 𝕓𝕖𝕚𝕟𝕘 𝕝𝕖𝕗𝕥 𝕥𝕠 𝕪𝕠𝕦𝕣 𝕠𝕨𝕟 𝕕𝕖𝕧𝕚𝕔𝕖𝕤? 𝕃𝕖𝕥 𝕦𝕤 𝕡𝕣𝕠𝕧𝕖 𝕪𝕠𝕦 𝕨𝕣𝕠𝕟𝕘. 𝕄𝕖𝕖𝕥 𝕠𝕦𝕣 𝕥𝕖𝕒𝕞 𝕠𝕗 𝕕𝕖𝕧𝕖𝕝𝕠𝕡𝕖𝕣𝕤 𝕟𝕠𝕨!

The Benefits of Infographics

Visual Attraction

First and foremost, infographics are visually appealing. In order to succeed in today’s business of attention-grabbing, your online brand needs to stand out with aesthetically pleasing graphics that can deliver complex ideas through simple visuals. 

Imagine this: instead of your clients having to read ten pages of a product catalog in order to compare similar products, a smart infographic can present customers with product ranges based on key specifications or categories.  

Optimized Readability

Infographics are amazing because they are really easy to read, understand and more importantly, to remember them. With 65% of people learning better through visuals, the bottom line is that infographics are probably one of the best ways to distribute information to your viewers and users. Specializing in taking complex ideas with heavy numbers and turning them into elegant graphics, infographics can create memories that lead to marketing conversions and faster decision-making. 

Brand Credibility

Using infographics is great for projecting your company’s unique expertise in a particular field. Numbers combined with graphics, can help you tell a visually-appealing story with data and ultimately increase your online brand’s credibility. The more you build-up your users’ trust and establish your brand as the go-to source of useful and memorable information, the more you can guarantee your brand’s future success in an ever-evolving and highly competitive online marketplace. 

Branding Strategy

All successful marketing strategies have to align with a brand’s core message and identity. By developing unique infographics that express your brand’s core values, these eye-catching data-graphics can essentially complement your company’s branding strategy and boost traffic and profits. The more you develop and customize your brand’s infographic style, in order to reflect your brand’s identity, the more you can make your infographics stand out from the crowd.   

So, convinced by the infographics? ©Canva
So, convinced by the infographics? ©Canva

Website Visitors

Another great benefit of infographics is that they tend to generate more visitors to your website. These beautiful data-graphics can drive more traffic to your website as people are more likely to share and click on mainly visual content. For maximum impact, develop infographics that are easily searchable and contain the right keywords attached to them. In addition, you should consider how and where you will eventually be publishing your infographic.

Improved SEO

As infographics are easy to create, share and use across many platforms, they are great for increasing user engagement and conversions. Offering content versatility and improved visibility, infographics are widely used in email marketing, awareness campaigns, sponsored social media ads and company blog posts. By adding text, titles and descriptions, your infographics can boost your website’s visibility on mainstream search engines. Google ranks websites higher if they contain widely shared content. 

Easy Tracking

Easy to track and analyze, infographics allow you to better monitor the success of your sharable marketing content, and to easily determine which types of content are better for client engagement than others. Key performance metrics such as views, shares and downloads can help you build valuable insights on what type of online content your intended users need and prefer from your brand. Either way, infographics should be at the forefront of your content marketing strategy. 

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