Benefits of Magento for Custom Web Development

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An extensive e-commerce platform, Magento, offers users high-performance, maximum customization, reliable security, easy integration and pre-developed extensions. 

With a wide range of powerful tools, Magento is reliable, flexible, scalable and secure. Whatever your company’s e-commerce requirements, Magento is a solid choice. 

As global online consumers refine their tastes and preferences, it is important to stay ahead of the curve and provide the best online customer experiences possible.  

In this article, the offshore outsourcing company Bocasay makes you discover the many advantages of Magento in terms of custom web development.

Discover Magento with Bocasay ©GettyImages
Discover Magento with Bocasay ©GettyImages

What is Magento?

Written in the PHP programming language, Magento is an open-source e-commerce development platform. It was originally developed in 2007 by the US company Varien and volunteer open-source software contributors. Magento is the software infrastructure behind more than 150,000 online stores, and was acquired by Adobe in 2018. 

What are Magento’s Top Features? 

Websites built in Megento can benefit from a wide range of robust features that establish the platform as a top-choice for both user and admin experiences. Here are a few of its top features:

  1. Advanced Reporting and Analytics
  2. Product Browsing
  3. Catalog Management
  4. Client Order Management
  5. Customer Accounts
  6. Payment Systems and Shipping
  7. Search Engine Optimization (SEO)
  8. Promotional and Marketing Tools
  9. Site Administration
  10. Mobile Commerce 

The Benefits of Magento for Custom Web Development

Powerful Features

Regardless of how large and complex your online store is, Magento has the capacity to seamlessly handle client orders for hundreds of different products at any given time. The platforms’ numerous built-in features mean that you do not need to concern yourself with performance and scalability as your online enterprise grows and evolves. 

Magento’s product and inventory management abilities provide website administrators with an organized and easy-to-use e-commerce software infrastructure. Let’s not forget to mention an array of available filters that make site navigation super easy, improve site performance and help boost conversion rates.  

Easy Integration

Want to provide clients with all available and easy payment system options? Look no further because Magento has it all. Integrating payment systems like PayPal and Google Shopping into your Magento-developed e-store has never been easier. In addition, easy third-party integration for Google Analytics enables users to monitor every aspect of their online business and client engagement. 

Well aware that each business model is unique, and that every company has particular needs from its online presence, Magento is designed to be flexible enough in order to allow easy and efficient integration with a wide range of third-party systems and applications. 

ℕ𝕖𝕖𝕕 𝕒 𝕥𝕣𝕦𝕤𝕥𝕖𝕕 𝕀𝕋 𝕡𝕒𝕣𝕥𝕟𝕖𝕣 𝕨𝕚𝕥𝕙 𝕨𝕙𝕠𝕞 𝕥𝕠 𝕕𝕖𝕧𝕖𝕝𝕠𝕡 𝕔𝕦𝕤𝕥𝕠𝕞 𝕤𝕠𝕗𝕥𝕨𝕒𝕣𝕖? ℂ𝕙𝕠𝕠𝕤𝕖 𝕥𝕙𝕖 𝕖𝕩𝕡𝕖𝕣𝕥𝕤 𝕒𝕥 𝔹𝕠𝕔𝕒𝕤𝕒𝕪! 𝕆𝕦𝕣 𝕚𝕟𝕥𝕖𝕣𝕟𝕒𝕥𝕚𝕠𝕟𝕒𝕝 𝕕𝕖𝕧𝕖𝕝𝕠𝕡𝕖𝕣𝕤 𝕒𝕣𝕖 𝕣𝕖𝕒𝕕𝕪 𝕥𝕠 𝕥𝕒𝕜𝕖 𝕠𝕟 𝕪𝕠𝕦𝕣 𝕀𝕋 𝕔𝕙𝕒𝕝𝕝𝕖𝕟𝕘𝕖𝕤!


Search engine optimization is an absolute necessity for any online business that takes itself seriously. For any chance of success, your products and services must be searchable and discoverable in online search results. 

The Magento development platform can help you optimize your e-commerce website product pages, with descriptions and useful info that essentially boosts online visibility. 

The platform was essentially built with SEO techniques in mind. Generating SEO-friendly URLs, and compatible with all devices and browsers, online stores developed in Magento can ultimately provide some of the best customer and user experiences available anywhere.   

Fast Loading

Never underestimate the impact of page-loading speed when it comes to customer experience and satisfaction. According to Google, 50% of users will abandon a website that takes more than three seconds to load. Put simply, no one will shop on a website that takes ages to load its available products. 

One of the biggest benefits associated with Magento is that it is capable of designing fast and responsive websites that can cater to the needs of the most demanding clients. 

Regardless of your online store’s heavy data load, Magento is able to maintain fast loading times that keep customers satisfied and returning for more. 

Content Management

The Magento platform allows administrators to organize their website content in the most user-friendly way possible. With an intuitive page-editor, tweaking website characteristics for maximum impact on potential customers becomes really easy, and doesn’t require any advanced programming knowledge. 

As online products will frequently go through updates on prices and availability, it is important to work within a development environment that can quickly facilitate evolving business requirements. The flexible content management, offered by Magento, enables e-commerce store owners to easily customize their product offerings daily, attract customers and provide a seamless online shopping environment.    

Magento, the leading platform for e-commerce site customization ©Canva
Magento, the leading platform for e-commerce site customization ©Canva


In Magento, color schemes, product categories and layout, visual content and many other key aspects can all be customized according to your company’s specific needs. 

While a high-level of customization within Magento is always possible, detailed customization will often require the services of an experienced Magento developer, as unique online store features will have to be coded from scratch. With Magento, the bottom line is this: it is never too late or impossible to customize your ecommerce strategy and ensure that you can always reach your intended clients. This is why Magento can provide almost any type of website functionality you can think of.  

Our offshore outsourcing company is at your service to help you operate Magento.


It is widely known that more than half of online consumers will perform their shopping on a mobile device like a smartphone. This vast demographic of mobile users essentially means that your online business must have a well-established mobile-first strategy in order to reach clients effectively. 

Magento can easily develop mobile-friendly websites and applications that can reach your customers on the go. Offering mobile HTML5 technology, Magento is one of the best development environments for building mobile-friendly online storefronts. Supporting drag and drop, zooming, swiping and multi-touch options, Magento can offer your clients an unparalleled mobile-user experience.   

Why you should outsource your online store development

Depending on their specific needs, capabilities and market sectors, companies around the world have a wide range of reasons for why they prefer outsourcing their IT development to offshore outsourcing company, instead of hiring in-house development teams. Here is a list of the main reasons: 

→ Limited availability of skilled and in-country IT developers.

→ Limited financial resources.

→ Unable to provide scalability and flexibility.

→ Looking for specific skill sets.

→ Lack of productivity caused by inefficiency.

→ Need to provide 24-hour services.

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