Being up to date on new developments in digital marketing and e-commerce is paramount to keeping up with the competition.
As technological evolution continues its course of exponential growth, it is only natural to encounter new digital marketing trends every year.
Keeping an eye out for such trends can make the difference between failure and success in an increasingly competitive digital economy.
Working on the Search Engine Optimization of a website during the design phase – before it goes live – is of paramount importance. Taking the step to take your business online is great, but once your site is developed, you’re going to need to think about making it accessible and easy to find. If your website sells shoes that's all fine and well, but do you know how many other businesses also sell shoes on the Internet?
How do you plan to get people to find you, visit your online store and then buy from your site and not one of your competitors? All of this can be planned and structured through a process called natural referencing, or SEO.
When designing a website, there always comes a time when you ask yourself whether or not to include a blog on it. A section dedicated to current news and information provides an additional lever for attracting traffic through natural referencing.
For starters, blogs appeal to search engines. A blog represents a space dedicated to communication on specific subjects. Readers can interact with the articles by posting comments. Companies use the blog to report and provide expertise on various topics. A blog section also allows them to promote their services and products in an intelligent way. The blog continues to prove its worth as an effective marketing tool for generating leads on a website.
Your web app is live. You've got a well-thought-out traffic generation strategy in place, which you've spent time and thought on. So why is your conversion rate not up to your expectations? An obvious lever for improving your conversion rate is the contact form. The contact form is an element that needs a lot of care, attention and optimization to make it easy for your visitors to get in touch with you.
This article aims to give you some actionable advice for improving your contact form.
When designing your website’s navigation, you need to consider many aspects: graphic charter, tree structure, functionalities... and the navigation menu. The navigation menu is of critical importance – and tends to be one of the most overlooked and underestimated. When designed well, a navigation menu can have a major positive impact on your natural referencing as well as your conversions.
This article will attempt to provide you with some wise and effective advice for providing your visitors with optimal navigation. Let's start by breaking down some of the most common menu structures.
With the emergence of smartphones and the use of app technology as a common standard of everyday life, many websites are becoming obsolete.
At the same time, as more and more businesses go digital, online competition is fierce, and startups or companies with limited budgets or development resources can be tempted to cut corners with their websites.
In order to understand the flaws of websites – and how to avoid them – let’s take a closer look at some crucial points that can lead to the ultimate success or failure of your website.
The market for super-fast door-to-door grocery delivery is booming.
Since April, many startups have launched in the fast home grocery delivery industry. These young ventures hope to enter the market before the distribution networks.
What elements should you use when designing your home page? What objectives should your home page meet? And where should you place the key concerns of your target users?
The home page of a web app is the first showcase of the website - it will set the tone and create the impression of the website and business as a whole. For that reason, home pages are of paramount importance to the designers, project managers and business leaders tasked with creating them.
Through the intelligent use of colors, it’s possible to communicate specific and considered ideas to your target audience. The study of colors is therefore an important issue to consider when designing your website or web application. Each color has its own impact and addresses a different part of our emotions. Let's discover what colors convey together in this article.
Your mission is to create a website. It might be for your own business, or for a customer. Before you start, you’ll probably be wondering if there is a list of best practices to follow in order to successfully put together a website that’s worthy of the name. This article will give provide you with some answers and food for thought to get you to your goal.