You have an idea, you think it is great and you want to exploit it. So you are going to create a prototype, a first version, in which you have put a lot of hope, and have invested time and money. But will your project succeed? Will it be as successful as you had imagined? Are you on the wrong track or have you hit the jackpot?
No idea, you might say, because you still don't have the proof that your project will work.
In one of our previous articles, we deconstructed what is a penetration test, also called an intrusion test. After having gone through and defined this method, it is now time to go deeper into the implementation of the pentest. This article aims to show you the different types of tests you can deploy during a penetration test.
At a time when we regularly hear about cyber security, Internet security and digital attacks, have you heard about the Pentest? Otherwise known as penetration testing, what does this concept mean and where does it lead us? Read on and discover all this in our article.
To begin with, there are several concepts that should not be confused: a penetration test is quite different from a security audit, which is not the same thing as a vulnerability scan. But don't worry, if you read our blog regularly and subscribe to our newsletter, all these concepts will soon be clear to you.
Being up to date on new developments in digital marketing and e-commerce is paramount to keeping up with the competition.
As technological evolution continues its course of exponential growth, it is only natural to encounter new digital marketing trends every year.
Keeping an eye out for such trends can make the difference between failure and success in an increasingly competitive digital economy.
Working on the Search Engine Optimization of a website during the design phase – before it goes live – is of paramount importance. Taking the step to take your business online is great, but once your site is developed, you’re going to need to think about making it accessible and easy to find. If your website sells shoes that's all fine and well, but do you know how many other businesses also sell shoes on the Internet?
How do you plan to get people to find you, visit your online store and then buy from your site and not one of your competitors? All of this can be planned and structured through a process called natural referencing, or SEO.
When designing a website, there always comes a time when you ask yourself whether or not to include a blog on it. A section dedicated to current news and information provides an additional lever for attracting traffic through natural referencing.
For starters, blogs appeal to search engines. A blog represents a space dedicated to communication on specific subjects. Readers can interact with the articles by posting comments. Companies use the blog to report and provide expertise on various topics. A blog section also allows them to promote their services and products in an intelligent way. The blog continues to prove its worth as an effective marketing tool for generating leads on a website.
Your web app is live. You've got a well-thought-out traffic generation strategy in place, which you've spent time and thought on. So why is your conversion rate not up to your expectations? An obvious lever for improving your conversion rate is the contact form. The contact form is an element that needs a lot of care, attention and optimization to make it easy for your visitors to get in touch with you.
This article aims to give you some actionable advice for improving your contact form.
When designing your website’s navigation, you need to consider many aspects: graphic charter, tree structure, functionalities... and the navigation menu. The navigation menu is of critical importance – and tends to be one of the most overlooked and underestimated. When designed well, a navigation menu can have a major positive impact on your natural referencing as well as your conversions.
This article will attempt to provide you with some wise and effective advice for providing your visitors with optimal navigation. Let's start by breaking down some of the most common menu structures.
With the emergence of smartphones and the use of app technology as a common standard of everyday life, many websites are becoming obsolete.
At the same time, as more and more businesses go digital, online competition is fierce, and startups or companies with limited budgets or development resources can be tempted to cut corners with their websites.
In order to understand the flaws of websites – and how to avoid them – let’s take a closer look at some crucial points that can lead to the ultimate success or failure of your website.
The market for super-fast door-to-door grocery delivery is booming.
Since April, many startups have launched in the fast home grocery delivery industry. These young ventures hope to enter the market before the distribution networks.