What is Design Thinking & how the companies use it?
Design thinking requires a cultural change in your organization. Despite its name, Design Thinking is not a concept which is exclusively reserved for designers. Very rooted in creativity, Design Thinking is a technique that startups, small, medium or large companies use to solve their particular issues.
According to John Oswald, Global Director of Futurice, Design Thinking is a breeding ground for design, business and technology, that communicate together to solve human issues. Since then, the term has been a little tarnished, to do Design Thinking, one needs more than just ideas.