Is your website up-to-date?
Just as you perform regular maintenance on physical assets such as your car or your house, so does your site. After all, you didn’t invest time and money in the development of your site and then let it wither away and not maintain it…
We live in an increasingly digital world. Therefore, a website is essential for your business. But keeping the content of your website up to date is even more so.
An up-to-date website benefits your business for many reasons. At Bocasay, offshore web agency, we are well aware of this and we guide each of our clients to implement this type of strategy.
In this article, you will learn about which website elements should be updated regularly, and why it is crucial for your company to “stay up to date”.
Keep your website security up to date 🔐
Security should be your number one priority, especially if you run an online business website. Security flaws on your site can break customer trust and send them to competitors.
Security updates keep you from cyberattacks and theft of your visitors’ personal information at bay.
Damage management can be expensive, and ignoring these updates can erode your brand’s credibility.
Update your website design 🌐
Website design and user experience are essential elements of your business’ marketing, but they are often overlooked. When you drive traffic to your website through online marketing, your website then becomes your primary conversion tool.
Today’s consumers are quickly turned off by the difficulty of navigation, and what works today may be obsolete in a year. It’s important to stay on top of design and UX (User Experience) trends so that consumers can find the information they need in the easiest way possible.
If you think your customers won’t need a particular feature, don’t add it. However, your target market is likely to change over time, so it’s important to regularly reevaluate your design to ensure that your site is of current interest to your visitors. In general, companies redesign their website every 2 or 3 years, some even do it every year.
If you don’t know how to do it, we strongly suggest to outsource this part, instead of just ignoring it. Our offshore web agency specializes in IT development and knows all the constraints related to the optimization of a website.
Make sure your website is mobile friendly 📲
Mobile is the main source of web traffic. Just look around, the majority of visitors use smartphones and tablets to access your website.
Viewing and navigating a website via a computer or a smartphone is very different. Mainly because of the screen size. A lot of traffic can be lost if your website is not mobile friendly. Having a mobile version of your website will increase your conversions.
Renew the content of the website ♻️
A website whose content hasn’t changed in over 10 years is sadly no longer “relevant”. How can visitors know if the information posted is still current or if the company still exists? Outdated content will not attract consumers, quite the contrary.
Updating your content on your website allows you to show your customers that you are active and gives you the opportunity to include more keywords.
Content with relevant keywords makes it easier for search engines to recognize your website as related to your products and services, making it easier for people to find your application.
Getting relevant keywords can be a difficult step because Google’s algorithms are constantly changing. Make sure you keep your keywords up to date so that the right people, your target audience, can find them.
Search engines also prefer websites that regularly update their content, as they believe that current content is the most relevant to Internet users.
But how do you add new content to your website?
Create a blog ✍️
If you haven’t already, we highly recommend that you get started and without further ado. Here are some reasons why you might need it.
Search Engine Optimization (SEO) is the art of ranking well on Google, in other words “how to make yourself visible on the web to your target audience”. This is done with the help of keywords that you choose to integrate in your content.
Publishing articles on your blog, containing relevant keywords, will naturally generate more traffic to your site and help you become an expert in your field. Getting results with SEO is a long and sometimes difficult process, but the benefits are immense:
- Increases quality traffic to your site.
- Sets you apart from the competition.
- Strengthens your credibility …
Today, with platforms like WordPress and Joomla, it’s easy to create your own blog. And with information constantly changing, it’s easy to find new topics to write about and update your blog with new articles.
Add images 🖼️
Image galleries on your website are an easy way to show your customers exactly what your business offers in a simple and visually appealing way. Remember to optimize your images for SEO by making sure the file name accurately describes what’s in the image and that the file size isn’t too large.
Share customer reviews ⭐
Let your customers work for you! Including a testimonials page not only allows you to showcase new content on your website, but it also reassures potential customers!
Use your social networks 🗣️
If you have a Facebook, Instagram, Twitter or other page, let people know! Social networks are the marketing tools of tomorrow. Post regularly on your social networks to inform about current promotions, talk about your business, announce a new article on your blog… This allows you to attract traffic to your site, and to show that you are active and “connected”.
Keeping your website up to date and adding relevant and useful content for your prospects may seem like a daunting task, but it is a fundamental part of optimizing your SEO and helping customers find you easily.