Product Owners have the heavy task of being the guarantor of the product being developed through the Scrum method. Depending on the complexity of the planned IT product, the project context and many other contingent factors, the Product Owner can face obstacles that are sometimes very difficult to overcome alone, and which can cause a project to fail. This is where the Scrum Master comes in
The Scrum Master and the Product Owner are key members of a team working with the Scrum method. In what ways can these two profiles work together? How can you streamline their exchanges and improve their efficiency? This article aims to clearly demonstrate how a Scrum Master and Product Owner can best work together.
As we find ourselves in an increasingly digital age, boasting exponential rates of production and innovation, design trends can come and go like the seasons. Some endure, some disappear and some just keep coming back.
New business owners and seasoned companies alike are always looking for ways to present their products and services in a fresh yet familiar way. This challenge of finding a balance between tried and tested techniques vs creative experimentation is essential for any web designer striving for success.
UX/UI designers are using lessons from psychology and AI to build interfaces that are seamless – and irresistible.
What do you get when you merge behavioral psychology with digital design and technology? The answer is a radically-expanded universe of possibilities for how to grab users’ attention and guide them towards outcomes and conversions on your website or app.
You generate traffic on your e-commerce site. You’ve understood how to make your visitors aware of your products. Your visitors express an intention to buy your products, but they just don’t make it all the way to checkout, or not enough. Typically, they may browse your site, land on a product page, sometimes even put a product in a cart, but they don’t go to the final validation of the transaction and leave by abandoning their cart.
Is your e-commerce site not selling enough? Are you looking for new ideas of how to sell better and more on your e-commerce site? This article is designed to give you a little helping hand, so that your efforts to increase revenue from online sales do not go to waste.
A landing page is a web page that aims to encourage a visitor to take an action. In general, this type of page is effective when a single, simple action is performed – for example, a single click of a button. In this way, a landing page meets a clear and simple objective.
So far, it would appear that creating a landing page isn't complicated. Well, almost... A landing page will pay off, provided you know full-well who you’re engaging with. You need to know your target precisely: their profile, their expectations and their needs. Without this knowledge, it will be difficult to build an effective landing page.
Gone are the days when people had to travel to a physical location to purchase a product. Electronic commerce – more commonly known as e-commerce - allows users to buy practically anything by just typing into Google, placing an order and picking up the desired product right on their doorstep. E-commerce can also have the advantage of enriching certain aspects of the shopping experience, which is why people are increasingly looking to the internet to fulfil their shopping needs.
Why is the Direct to Consumer (D2C) model coming back into fashion? The concept has indeed existed for a long time, at the manufacturer Dell for example.
Some brands are proud to call themselves D2C, or even direct brands. These companies have a distribution model that directly serves the end consumer without going through intermediaries and/or points of sale, in areas where brands usually go through distribution channels.
As designers begin to combine insights from behavioral psychology with the vast computational power offered by Artificial Intelligence (AI), a new approach to UX design has surfaced: Behavioral Design.
Behavioral Design, in simple terms, is a process of persuading people to engage in certain behaviors through intentional design techniques.