You generate traffic on your e-commerce site. You’ve understood how to make your visitors aware of your products. Your visitors express an intention to buy your products, but they just don’t make it all the way to checkout, or not enough. Typically, they may browse your site, land on a product page, sometimes even put a product in a cart, but they don’t go to the final validation of the transaction and leave by abandoning their cart.
Is your e-commerce site not selling enough? Are you looking for new ideas of how to sell better and more on your e-commerce site? This article is designed to give you a little helping hand, so that your efforts to increase revenue from online sales do not go to waste.
A landing page is a web page that aims to encourage a visitor to take an action. In general, this type of page is effective when a single, simple action is performed – for example, a single click of a button. In this way, a landing page meets a clear and simple objective.
So far, it would appear that creating a landing page isn't complicated. Well, almost... A landing page will pay off, provided you know full-well who you’re engaging with. You need to know your target precisely: their profile, their expectations and their needs. Without this knowledge, it will be difficult to build an effective landing page.
Gone are the days when people had to travel to a physical location to purchase a product. Electronic commerce – more commonly known as e-commerce - allows users to buy practically anything by just typing into Google, placing an order and picking up the desired product right on their doorstep. E-commerce can also have the advantage of enriching certain aspects of the shopping experience, which is why people are increasingly looking to the internet to fulfil their shopping needs.
Why is the Direct to Consumer (D2C) model coming back into fashion? The concept has indeed existed for a long time, at the manufacturer Dell for example.
Some brands are proud to call themselves D2C, or even direct brands. These companies have a distribution model that directly serves the end consumer without going through intermediaries and/or points of sale, in areas where brands usually go through distribution channels.
As designers begin to combine insights from behavioral psychology with the vast computational power offered by Artificial Intelligence (AI), a new approach to UX design has surfaced: Behavioral Design.
Behavioral Design, in simple terms, is a process of persuading people to engage in certain behaviors through intentional design techniques.
How can you be sure you’re designing the right thing before investing a lot of money to build it and then potentially realizing that the "thing" you’ve designed is irrelevant or inappropriate?
The Design Sprint has been created to help these types of questions.
How can we make safer product decisions?
The Design Sprint is a game-changer.
To get the most out of a Design Sprint, you need to focus on the right setup, preparation, and uptime – otherwise, you risk having an expensive Design Sprint session that doesn’t produce real results.
Let’s summarize the essential aspects and success factors of a good Design Sprint.
If you're involved in product management, you've probably heard of Design Thinking. We previously wrote an article on this topic, which you can find in our blog.
Design Thinking is an iterative process whose main objective is to deeply understand users. By questioning the assumptions of what we think we know about a user, we can reapproach issues from new angles, in order to identify alternative strategies and solutions that may not be immediately apparent with our initial level of understanding.
Emotion and customer satisfaction are really hot topics for 2021. Companies are keener than ever to know the emotional positioning of their customers and identify the reasons they buy on the web. They also want to know what makes them loyal and the reasons that lead them to buy from the competition. Improving understanding of customers makes it possible to better meet their expectations and requirements.