In the Age of the Internet, Digital Innovation gains importance by the minute. This article will explain what it is, and how you can make the most of its potential to enhance your business.

How can you make your mobile application successfully? There are 5 secrets tips to develop your mobile application: focus on user experience, keep it simple, work with the Agile method, test it out and possess a great customer support.

A complete package which optimizes client relation

A chatbot is a facilitating solution for exchanging between the company and their customer, whether it is B2B or B2C. It's a 24/7 customer service with an availability rate of 99% for answering the queries. Chatbot will place the client/business conversation in an intimate and personalized relationship. Knowledge of user behaviors and attitudes is strengthened. It also represents a model of inclusion and user accessibility.

The use of mobile is increasingly making an impact and revolutionizing the way we think about digital within companies. During the last three years, the use of mobile around the world has shot up. Even in 2016, 71% of Internet connections took place on desktops in France.

2018 will be a decision-maker, in terms of the future for digital advertising. Ten years ago, issues regarding the transparency of online advertising were insignificant whereas today they are essential.

We observe and recognize the existence of artificial traffic, high statistics of unseen advertisements and legislation, which is gradually starting to take shape..

Brand safety represents the fight against fraud, in the world of online advertising. This concept refers to good practices, in order to protect the advertiser's brand:

• In order to avoid for the advertising banner to appear in surroundings which could harm its image, or which aren’t in keeping with the advertising message.

• To fight against invalid traffic which corresponds to false traffic and that aims to swell up the statistics.

What are the steps you need to follow, in order to connect your IT developments with the reality of user experiences? To maximize the potential of the DevOps concept, development teams and operation teams are required to collaborate closely not to mention, the organizational boundaries between functional silos and IT silos tend to dissipate.

Transparency is the easiest way to move forward and can be applied to Agile methods. Combined with "Analysis" and "Adaptation", it makes up an infallible combination to solve any issues, encountered in an agile project.

For the General Data Protection Regulation (GDPR), the protection of users' personal data is now an integral part of the fundamental rights for the individual and employee.

The GDPR imposes many obligations on employers. Companies collect and process a large volume of personal data. The arrival of the GDPR will make things happen.

Today, storytelling demonstrate one of the most effective ways to link your audience to your brand. It represents the art and manner of storytelling by focusing on the sensitivity, memory and emotion of your audience. It is used in an effective manner; this process personalizes your audience's experience with your brand and makes it much more participated.

THE 10 COMMANDMENTS OF PRODUCT OWNER

1 – You shall have TECHNICAL knowledge

You have technical knowledge or a strong thirst for technique, which allows you to better communicate with the developers and better understand their constraints.

2 – You shall incarnate MASTERY over Product Backlog

You know the backlog of the product by heart. Your main tasks: create and update them. Each and every modification or addition you make, is well thought out, in order to maintain the goal of delivering a final product that meets users' expectations as much as possible.